Event replaces BizBarcelona, aligns with job fair
Fira de Barcelona will host the first edition of the Saló del Comerç (Trade Fair) on 21 and 22 October at its Montjuïc venue, launching a new initiative to strengthen local commerce under the city’s designation as European Capital of Local Commerce 2026. The event replaces the former BizBarcelona and will run concurrently with the Saló de l’Ocupació (Employment Fair), also taking place at Montjuïc. The trade fair will occupy around 1,500 square metres in Hall 8 of the Montjuïc exhibition centre, according to Fira de Barcelona’s official calendar [S1]. It is aimed at retailers seeking to grow or adapt their businesses, as well as entrepreneurs, professionals and unemployed individuals interested in starting commercial ventures.
Practical support for retailers
The fair will feature several dedicated zones focused on knowledge sharing, advice and networking. Central to the layout is La Plaça (The Square), which will host short sessions on sales, digitalisation, consumer trends and competitiveness, featuring real-life case studies from local business owners. An advisory area will offer personalised support from specialists in marketing, financing, hiring and digital tools. A generational succession zone will provide services to help transfer businesses between owners, supporting continuity in family-run and long-established shops. In El Taller (The Workshop), small-group training sessions will cover sales strategies, team management and adapting to market changes.
The new Trade Fair aims to provide answers to the challenges facing the commercial fabric, with practical knowledge, advisory spaces, and activities aimed at improving the competitiveness of establishments.
, Raquel Gil, Deputy Mayor for Economic Promotion and Employment, Barcelona City Council
How to attend
The Saló del Comerç is free to attend but requires prior registration via the official portal [https://salodelcomerc.com](https://salodelcomerc.com). Some activities, such as the roundtable discussion Darrere l'aparador: encerts, reptes i aprenentatges de dones empresàries on 22 October from 11:00 to 12:00, are included in the programme and require individual sign-up through Barcelona Activa’s Emprenedoria platform [https://emprenedoria.barcelonactiva.cat/activitats/detall-activitat?id=1602923](https://emprenedoria.barcelonactiva.cat/activitats/detall-activitat?id=1602923). Visitors can access the venue at Av. Reina Maria Cristina, s/n, 08004 Barcelona. Parking is available nearby at Plaça Joan Pelegrí [https://www.parkingplazajoanpelegri.com/salo-del-comerc/](https://www.parkingplazajoanpelegri.com/salo-del-comerc/).
Reported by firabarcelona.com, emprenedoria.barcelonactiva.cat, Europa Press, salodelcomerc.com, parkingplazajoanpelegri.com, festivalesdeespana.com, salocupacio.com, viaempresa.cat.
