Alexandre Hotels is reinforcing its presence in L'Hospitalet de Llobregat with a new 330-room hotel on Granvia, according to reporting by El Periódico. The project is set in the city's southern Fira Gran Via area, where hotel growth is continuing even as L'Hospitalet restricts new licences in the urban core.

For residents, workers and nearby businesses, the practical significance is where this growth is happening and what it may bring. The city had just one hotel in 2001 and now has 30 tourist accommodation establishments with 5,024 places, according to L'Hospitalet's tourism data reported by El Llobregat. That concentration around trade-fair venues and major roads matters because it channels visitor traffic, construction activity and investment into the Granvia and Fira surroundings rather than central neighbourhoods.

Hotel growth is concentrated around Fira Gran Via

El Periódico reports that no new hotel licences are being granted in the urban core, while the area around Fira Gran Via, in the south of L'Hospitalet, is expected to maintain the current expansion. Alexandre already operates the Alexandre Fira Congress hotel next to the trade fair complex, and the new scheme would deepen that commitment in the same zone.

The existing Alexandre Fira Congress is listed by the hotel as being in L'Hospitalet de Llobregat, close to Fira facilities. The new project, also on Granvia, would add another large-capacity property in the same business-focused corridor.

  • L'Hospitalet had 30 tourist accommodation establishments in 2023.
  • Those establishments offered 5,024 places.
  • Hotels in the city recorded 1,051,000 overnight stays in 2023, the first time the total passed one million.
  • Average hotel occupancy in 2023 was 75%, above the 74.6% recorded in 2019.

Those figures come from the city's tourism intelligence system, SIT L'H, as reported by El Llobregat. They show why operators are targeting the municipality for business and convention demand linked to Fira Gran Via.

Why the project matters locally

L'Hospitalet is a dense city of 292,161 people in 12.40 square kilometres, according to Idescat, the Catalan statistics institute. In a municipality of that size and density, the location of new hotels is a local planning issue as much as a tourism story.

The immediate economic case is clearer than the citywide benefit often claimed in broad terms. More rooms near Fira Gran Via can help absorb congress and trade-fair demand, sustain year-round hotel occupancy, and concentrate visitor spending near exhibition, restaurant and transport areas already geared to business travel. The 2023 record of 1,051,000 overnight stays and 75% occupancy suggests that existing hotels in L'Hospitalet are already operating at high use, especially by metropolitan standards outside the historic centre of Barcelona.

National market data also points to sustained investor interest in hotels. DBK's 2025 sector note says Spain had 16,778 hotel establishments in 2024 and that the number of hotels rose by 1% year on year, with notable growth in four and five-star supply. The same report says sector turnover increased by 11.8% in 2024 compared with 2023.

The city only had one hotel in 2001 and now has 30, while the area around Fira Gran Via is expected to keep growing even with no new licences in the urban core, according to the source reporting and municipal tourism figures.

What residents and businesses can monitor

The source material does not give a construction timetable or planning file number for the 330-room hotel. That means anyone living or trading near Granvia who wants to track the project should monitor L'Hospitalet municipal planning notices and licence publications for the specific site once they are made public.

For now, the verified facts are these: Alexandre Hotels is pursuing a 330-room hotel on Granvia in L'Hospitalet; the project sits within the Fira Gran Via growth area described by El Periódico; and the city's hotel market has expanded from one establishment in 2001 to 30 today, with a record 1,051,000 overnight stays in 2023.

Primary sources: idescat.cat. Reported by Source Text Link, El Llobregat, dbk.es, cehat.com, ine.es, Arnau Raimundo, Àlex Rebollo, Laura Salces Acebes, Clara Blanchar, hotelenhospitaletdellobregat.com, lhdigital.cat, hospitalitynet.org, europapress.es, El Periódico Barcelona.