The Generalitat de Catalunya has released its official poster for the 2026 Diada Nacional de Catalunya without featuring the senyera as a central symbol. Instead, the design by graphic artist Javier Jaén uses a mosaic of red fingerprint impressions on a yellow background, aligning with the slogan "El Govern de tothom" (The Government of Everyone). The senyera is subtly embedded in the typography, represented by the four dots above the letter ‘i’ in the word ‘diada’.
The contract for the poster’s creation was awarded as a minor public procurement to Jaén for €14,999 excluding VAT, amounting to €18,148.79 including tax. Details of the transaction are publicly accessible through the Portal de Contractació Pública de Catalunya.
Public Reaction and Design Shift
The new design has drawn criticism on social media platforms, particularly on X, where users have questioned both the aesthetic choice and the absence of an explicit senyera representation. Some residents expressed concern that the move distances the Diada from its traditional symbols.
18.148,79 € dels nostres impostos per fer això. El govern de tothom 🤡
This year’s approach marks a shift from previous years, such as 2025 when the official poster, created by the cooperative Partee, reinterpreted the four bars of the senyera through diverse artistic techniques, including crochet, graffiti spray, and wax, submitted by members of the public to reflect cultural plurality.
Continuity in Messaging
While the visual language evolves, the government continues to frame the Diada around themes of inclusivity and unity. In 2025, officials stated the campaign aimed to "transmit the diversity of Catalonia as an equal, inclusive and culturally rich country," according to a press release from the territorial delegation of the government in Tarragona.
The 2026 poster has been published without an accompanying institutional announcement on govern.cat, leading some observers to note the lack of formal communication around its launch.
Primary sources: govern.cat. Reported by racocatala.cat, Racó Català, elmon.cat, larepublica.cat, unilateral.cat, CatalunyaPress.es, contratos.gobierto.es, ara.cat, lavanguardia.com, europapress.es, Gràffica.
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