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# SEAT in talks to build Audi Q4 e-tron in Barcelona by 2032
- URL: https://barna.news/seat-in-talks-to-build-audi-q4-e-tron/
- Published: 2026-10-10T08:51:45.000Z
- Updated: 2026-10-10T08:51:45.000Z
- Description: SEAT is negotiating with Volkswagen Group to produce the electric Audi Q4 e-tron at its Martorell plant from 2032, amid wider restructuring.
- Author: Barna.News
- Tags: Economy & Finance

## SEAT seeks Audi electric model for Martorell plant

SEAT is in advanced talks with Volkswagen Group to secure production of the electric Audi Q4 e-tron at its Martorell manufacturing facility near Barcelona, with assembly expected to begin around 2032 if confirmed. The move is part of SEAT’s strategy to secure high-margin electric models for its factory, as parent company Volkswagen Group restructures its global operations and considers cutting 50,000 additional jobs by 2030\. The Audi Q4 e-tron is currently produced at Volkswagen’s Zwickau plant in Germany, one of four German factories whose future is uncertain due to planned underinvestment between 2031 and 2034\. Sources close to the company indicate that SEAT has intensified negotiations with Volkswagen leadership to assign at least one large electric vehicle to Martorell, with the Audi model being the leading candidate.

## Second model possible depending on group talks

One source also suggested a second large electric model could follow, depending on the outcome of ongoing strategic discussions within the German group. The decision would align with SEAT management and union demands to shift towards larger, more profitable vehicles, replacing smaller models like the Volkswagen ID. Polo and Cupra Raval that currently use the MEB+ platform at Martorell. SEAT has already invested €3 billion to adapt the Martorell plant for electric vehicle production, including these current models.

## Volkswagen’s wider transformation plan

Volkswagen Group announced in early September what it described as the deepest strategic transformation in its history, reducing global production capacity from 12 million to nine million vehicles annually. It also plans to cut its model range by 50%, streamline components, and reduce staff through layoffs, early retirements, and voluntary departures. This broader restructuring directly impacts the future of the SEAT brand, which Volkswagen has admitted may not continue beyond 2030\. In a 4 September statement, the group acknowledged that increasing regulatory pressure, the cost of electrification, and investment needed for new electric models make continued investment in SEAT increasingly complex.

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A final decision on model allocation is expected to be announced next year, according to sources familiar with the discussions.

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*Reported by elpais.com, cincodias.elpais.com, GoAutoMedia - PETER BARNWELL, carmagazine.co.uk, volkswagen-newsroom.com, reuters.com, en.ara.cat, MotorBeam Team, motors.mega.mu, drivingelectric.com, seat-cupra-mediacenter.com, volkswagen-group.com, Xavier Grau del Cerro, carexpert.com.au, russpain.com, cartoq.com.*