Hotel occupancy rates in Barcelona have been declining for eight consecutive months, with a 5.5% drop in February compared to the previous year.
The sector is concerned about the ongoing negative trend since mid-2024. January also saw a decrease to 62.8% occupancy. The average price for January and February dropped by €6.2 compared to 2024. The Hotel Guild of Barcelona warns of further slowdown in March and worries that even Easter may not improve the situation. They stress the need for a positive narrative about tourism and call for bold decisions from authorities to enhance the city’s global appeal. The sector’s revival hinges on a robust strategy to position Barcelona as a top tourist destination. The question remains – how can Barcelona regain its tourism allure amidst declining occupancy rates?
Source: Link